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In PPC, if the conversion rate is too low, the gained value may be less than the invested value, defeating the purpose of the PPC campaign. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. A …

Users are starting to grow used to local results, and are using mobile devices (which almost always make queries local) more than ever before. To be a part of the party, make sure your business website uses structured data markup. Google was the main search engine. I could invest in …

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website's rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you'll invest in. Remember, you're looking …