Clear and unbiased facts about sitemaps

Vary the keywords that you use as anchor texts by using related keyphrases: brand your copy, and junk anchor texts such as "additional info," "click here," "check it out," etc. All these articles have links back to the author's site, so you don't want to be sending traffic to the …

more ...



Digital experiments: Channel testing and search visibility

Users are starting to grow used to local results, and are using mobile devices (which almost always make queries local) more than ever before. To be a part of the party, make sure your business website uses structured data markup. Google was the main search engine. I could invest in …

more ...

Minimize site load time

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website's rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you'll invest in. Remember, you're looking …

more ...