How reliable is search data in predicting future trends?

You'll be submitting and circulating good press on local news outlets. Instead of striking the balance between keywords that carry a large search volume and keywords with minimal competition, you'll be striking a balance between content that appeals to the greatest number of readers and content that hasn't been covered …

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Give a thought to CTR when outlining your web strategy

The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and …

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