How reliable is search data in predicting future trends?

You'll be submitting and circulating good press on local news outlets. Instead of striking the balance between keywords that carry a large search volume and keywords with minimal competition, you'll be striking a balance between content that appeals to the greatest number of readers and content that hasn't been covered …

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Is organic search a Google ranking signal?

When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing's primary goal isn't just another form of advertising. In addition, Google offers many tools to help you along the way. If you're out and about in …

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Lessons I learned about non reciprocal links

If your content is in text form, you can ask users to engage at the end of it. Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. Firstly, consider the heading and subheadings on …

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Why has search engine spiders been so popular?

With tens of millions of domains all competing for popularity, trying to stand out in the crowd can be a daunting or even frightening prospect. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Most of the "solid information" and …

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